New publication of the RILSA

Molek, Jan
Management of organizations providing social services - selected issues
Prague, RILSA 2011. 254 pp. - ISBN 978-80-7416-083-7

Organizations intending to succeed in today’s demanding market environment cannot avoid answering many important questions when forming their entrepreneurial philosophy. The fundamental question is how to manage the organization so as to satisfy ever-changing customer requirements better and more effectively than competitors, i.e. to manage the organization for long-term prosperity.
This situation, which is a logical consequence of market economy development, inevitably impacts the services sector, an integral part of which is the social services sector. The importance of social services in society increases as a consequence of social-demographic factors. Demand for these services increases as well. Social services might become an interesting commodity (particularly the area of accommodation connected with social services), which will attract more and more entities (including private sector entities) intending to carry out activities in this sector. The social services market will become more robust and the quality will increase. Social services users can expect higher satisfaction and the providers will pursue their interests.
Currently, social services providers are represented by non-profit organizations, which have more or less a market monopoly. Although generating profits and achieving a competitive edge are not goals for non-profit organizations, these entities should still consider the efficient use of available resources (non-profit organizations meeting their objectives toward the society if the difference between gains and expenses is maximized, which does not mean the maximum profit but rather maximizing the society’s interests, i.e. the goal is to gain the maximum possible combination of services provided with minimal resources).
In many cases it is obvious that organizations providing social services will have to considerably increase efficiency when using available resources if they want to survive. Increasing the quality of management and continuous implementation of modern management innovations in day-to-day practice are some of the possibilities to achieve that goal.
The responsibility lies with managers. Managers’ behavior may evoke a feeling of confidence and cooperation or, conversely, a feeling of disinterest and intolerance. Managers must remember that any discrepancies between their words and actions bring about cynicism, distrust and lethargy in a firm’s culture. These represent some of the most important factors affecting a company’s prosperity.

Fulltext (only in Czech)

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