Title:Elderly Consumers and Consumption at Old Age
Project leader:Mgr. Lucie Vidovićová, Ph.D.
Funding provider:MPSV
Co-worker:Mgr. Lucie Galčanová
Project leader-external:
Co-worker (external):
Project start:2011
Project end:2012
Recipient:VÚPSV, v.v.i.

The project set a goal to map basic theoretical grounds for a definition of elderly consumers and their consumption and specific protection needed as part of fight against discrimination, poverty and old-age-related risks. It was assigned by the Ministry of Labour and Social Affairs in response to the challenges raised by population ageing and the requirements of international documents. It is also part of fulfilment of the 2008–2012 National Plan of Preparation for Old Age and its measure 8. J.: “To increase elderly people’s awareness and powers in terms of consumer rights and to adopt measures to protect consumer rights of senior citizens. To focus on those areas where consumer rights of elderly people are in danger, including the areas of health and housing.” Consumption has been defined in the project as one of the aspects of active ageing and commodity as a service (incl. social and health services), goods and information. The project was implemented via a sample survey in the population over the age of forty.

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